"The Luxury of Choice" – The Wall Street Journal

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The largest newspaper in the United States, by circulation and an American English-language international daily newspaper with a special emphasis on business and economic news. The newspaper version has won the Pulitzer Prize thirty-four times. Also it was ranked no.1 in BtoB’s Media Power 50 for the 12th consecutive year. It is published six days a week in New York City by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal. “ The Wall Street Journal”.

Primarily, The Journal covers American economic and international business topics, and financial news and issues. Its name derives from Wall Street, located in New York City, which is the heart of the financial district; it has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser
The newspaper version has won the Pulitzer Prize thirty-four times, including 2007 prizes for its reporting on backdated stock options and the adverse effects of China's booming economy.  

The Journal’s first product is brief news bulletins hand-delivered throughout the day to traders at the stock exchange. 
They are later aggregated in a printed daily summary called the Customers' Afternoon Letter. The reporters Charles Dow, Edward Jones and Charles Bergstresser convert this into The Wall Street Journal, which is published for the first time on July 8, 1889. And began delivery of the Dow Jones News Service via telegraph.
 In 1896, The "Dow Jones Industrial Average" is officially launched. It is the first of several indices of stock and bond prices on the New York Stock Exchange. In 1899 "The Journal's" 'Review & Outlook column, which still runs today, appears for the first time. It initially was written by Charles Dow.
The Wall Street Journal has its own online website where audiences or readers can read news through internet. The Wall Street Journal Online, was launched in 1996. 
In 2003, Dow Jones began to integrate reporting of the Journal's print and online subscribers together in Audit Bureau of Circulations statements. In 2007, it was commonly believed to be the largest paid-subscription news site on the Web, with 980,000 paid subscribers. 
Since then, online subscribership has fallen, due in part to rising subscription costs, and was reported at 400,000 in March 2010. In May 2008, an annual subscription to the online edition of The Wall Street Journal cost $119 for those who do not have subscriptions to the print edition. 
By June 2013, the monthly cost for a subscription to the online edition was $22.99 or $275.88 annually, excluding introductory offers.

On November 30, 2004, Oasys Mobile and The Wall Street Journal released an application that would allow users to access content from the Wall Street Journal Online via their mobile phone. It "...will provide up-to-the-minute business and financial news from the Online Journal, along with comprehensive market, stock and commodities data, plus personalized portfolio information—directly to a cell phone." 
The paper's paid content is available free, on a limited basis, to America Online subscribers, and through the free Congoo Netpass. Many of The Wall Street Journal news stories are available through free online newspapers that subscribe to the Dow Jones syndicate. Also in the same year.
In September 2005, the Journal launched a weekend edition, delivered to all subscribers, which marked a return to Saturday publication after a lapse of some 50 years. The move was designed in part to attract more consumers advertising. 
Also in the same year, the Journal reported a readership profile of about 60 percent top management, an average income of $191,000, an average household net worth of $2.1 million, and an average age of 55. And in 2007, the Journal launched a worldwide expansion of its website to include major foreign-language editions. The paper had also shown an interest in buying the rival Financial Times


Sources:


http://asia.wsj.com/home-page



Disclaimer:

This news article is for academic purposes only. This is an assessment activity for our course subject, Online Journalism

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